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The Human Brain is Irrational. How Behavioural Economics Explains Our...
Imagine right now you are craving chocolate and these are the offers available; A Lindt truffle for 15¢ or a Hershey’s Kiss 1¢. Which would you choose? My guess is you would pick the 15¢ Lindt; it’s a...
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There’s No Such Thing As Bad Publicity With #TechnologyNStuff
Unless you’re a fan, or there’s yet another scandal regarding performance enhancing drugs, baseball doesn’t tend to make a blip on most of our radars. And yet, the World Series reached 13.4M viewers in...
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The Classic ‘Glass Half Full or Half Empty’ Scenario Explained by Behavioural...
We all know the common saying, “is the glass half empty or half full?”. Normally we are talking about whether to be optimistic (half full) or pessimistic (half empty) about a certain situation. The...
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